Valeri Christina Jewelry: Crafting a Timeless E-commerce Experience
Valeri Christina is a luxury jewelry brand specializing in handcrafted, ethically sourced pieces that blend modern elegance with artisanal tradition. Founded by designer Christina Valeri, the brand had cultivated a loyal local following but sought to expand its reach globally while preserving the intimate, bespoke feel of its in-store experience. In 2022, Valeri Christina approached us to transition from a small-scale, word-of-mouth business to a scalable e-commerce powerhouse. The challenge: design a Shopify store that mirrored the tactile beauty of their jewelry, simplified navigation for first-time buyers, and positioned the brand as a leader in sustainable luxury.
Clients:
Valeri Christina
Services:
Website Design
Date:
08 Sep 2022
Category:
Web Design, Landing Pages
Location:
London
Key Design Elements
To honor the brand’s artisanal roots, we prioritized immersive storytelling. A full-screen video banner on the homepage showcased Christina hand-carving pendants in her studio, paired with narration about her commitment to ethical gem sourcing. Product pages featured 360° spins and macro photography to replicate the “try-on” experience, while a muted gold-and-ivory color palette evoked sophistication without overwhelming the jewelry.
- Clear Value Proposition
- User-Friendly Design and Navigation
- High-Quality Content
Functionality was equally critical. We implemented AI-powered product recommendations (“Customers Also Loved”) and a dynamic filtering system (e.g., “Shop by Stone,” “Under $200”). One-click upsells during checkout boosted average order value by 22%, and a mobile-first design ensured 70% of traffic (primarily Instagram-driven) converted seamlessly.
Project Goals
- Brand Elevation: Shift perception from “local artisan” to “global luxury contender” without losing authenticity.
- Seamless Shopping: Simplify navigation for customers unfamiliar with fine jewelry terminology.
- Scalability: Build a backend capable of handling seasonal collections, pre-orders, and international shipping.
To achieve this, we integrated Shopify Plus for robust inventory management and added a “Story” section detailing the origin of each gemstone. A “Virtual Stylist” chatbot (trained on common customer queries) reduced support tickets by 40% while maintaining the brand’s personal touch.
Project Results
Since its 2022 launch, Valeri Christina’s Shopify store has driven $1.8M+ in revenue, with 65% coming from repeat customers. The site’s mobile optimization contributed to a 34% YoY growth in Instagram-driven sales, while the “Ethical Craft” storytelling page became the second-most visited page (after checkout).
- Conversion Rate: 3.9% (industry average: 1.8%)
- Average Session Duration: 4.2 minutes
- Customer Retention: 72% year-over-year
Client testimonial: “This isn’t just a website—it’s a digital extension of my studio. The team captured the soul of my craft and made it accessible to the world.” – Christina Valeri, Founder
