Outdoor Inns: Designing a Digital Gateway to Adventure
Outdoor Inns, a UK-based provider of adventure-ready cabins, sought to transform their rustic charm into a digital experience that mirrored their core ethos: “Adventure without compromise.” Despite their unique offering (cabins blending wild landscapes with modern comforts), their outdated website struggled to convert casual browsers into bookers.
Clients:
Outdoor Inna
Services:
Website Design
Date:
08 Sep 2024
Category:
Web Design, Landing Pages
Location:
UK
Key Design Elements
Immersive Location Storytelling
Brought wilderness adventures to life through:
- - Interactive trail maps with pub/hike GPS coordinates
- - 360° virtual cabin tours highlighting modern comforts
- - Real-time #OutdoorInnsMoments user gallery
Frictionless Booking Engine
Streamlined reservations with:
- - Dynamic availability calendar for 82 locations
- - Adventure package add-ons (gear/pub vouchers)
- - Mobile-first booking flow with keyless entry prep
Community-Driven UX
- - "Trail Karma" dashboard showing conservation impact
- - Integrated Pub-to-Peak hiking guides
- - AR cabin previews via Instagram filters
Project Goals
Boost Direct Bookings: Reduce reliance on third-party platforms like Airbnb
To achieve this, we:
Project Results
- 189% Increase in direct bookings (6 months post-launch)
