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Griffith Wood: Redefining Premium Rental Living

Griffith Wood set out to disrupt the luxury rental market with a revolutionary concept: elevated urban living harmonized with nature. Their purpose-built complex combines sleek, modern apartments with resort-style amenities, all nestled within 12 acres of curated green space. The challenge: Design a digital experience mirroring Griffith Wood’s seamless blend of urban sophistication and natural serenity to attract discerning tenants and reduce vacancies.


Clients:

Griffith Wood

Services:

Website Design

Date:

10 Sep 2023

Category:

Web Design, Landing Pages

Location:

Dublin

Key Design Elements

Immersive Nature Integration
  • - 360° virtual tours with seasonal filters
  • - Biophilic UI textures & organic shapes
  • - Interactive green space map overlay
Concierge-Grade Services
  • - AI tenant matching quiz
  • - Live availability dashboard
  • - Integrated service request portal
Community Experience Hub
  • - Amenity booking system
  • - Local partnership integrations
  • - Resident-curated content gallery

Project Goals

  • Position as Ultra-Premium:

    Attract tenants willing to pay 20% above market rates

  • Reduce Vacancies:

    Achieve 95% occupancy year-round

  • Streamline Leasing:

    Cut application-to-lease time by 50%

  • Highlight Sustainability:

    Showcase energy-efficient architecture + EV charging stations

  • We achieved this through:
    Dynamic SEO targeting "luxury nature-forward apartments",
    AR Furniture Previews via Instagram filters,
    Smart Building Integration showing real-time air quality/energy usage

    Project Results

    98% Occupancy within 4 months of site launch

  • 28% Higher Lease Rates vs. competitors (justified by amenity visibility)
  • 2:1 Application Ratio for available units
  • 2023 Urban Design Award for “Best Digital-Physical Experience Integration”

  • Project